Planning to advertise your house on the MLS? Good idea, but this will work only when you take care of some things. For instance, if you put up dark or unclear photos, buyers will not consider your home. Moreover, if you fail to provide the correct address that will also have a negative impact. What else turns-off a potential buyer? Spelling and grammar mistakes.
Surprising as it may seem, a survey estimates that spelling and grammar matters to a significant number of homebuyers. The stats claim that nearly 4% of people will not want to visit a home if the seller makes a spelling mistake on the listing or uses poor grammar. This survey had a sample size of nearly 1300 potential buyers.
A reputed real estate company partnered up with Grammarly to find out whether photos or correct language is more important when you search for a house on the MLS. The photos were regarded as the most important thing by nearly all of them. As for the description, 87% of the people said that it was important and was considered but after photos.
A real estate agent said that when buyers search online for houses, they are affected by everything that is put up on the listing. He added that photos are attention grabbing and the description is used for filling in the gaps, which the photo cannot explain.
A representative of Grammarly said that if a description contains language errors, homebuyers feel that details are not important to the seller and so they do not even consider making an offer.
The survey also had some other interesting results to share. For instance, a description should not be more than 50 words. Another survey claims that homes with a description of this length can be easily sold within three months and at rates higher than the asking price.
So how do you ensure you write a proper description for your house? Discuss this with your agent and they will help you in drafting a correct description that will appeal to homebuyers. While you should ensure that grammar and spelling are correct, your sentences should also sound proper. And make sure you do not miss out on punctuation marks; this will just spoil it for the reader.
If you’re selling a home, make sure to write an attractive description with proper spelling and grammar.